A WORD FROM OUR FOUNDER

A WORD FROM OUR FOUNDER

‘We embrace hope together!’ Pictured here is Founder Carol-ann van Jaarsveld, and Managing Director Adri Jansen van Nieuwenhuizen.

In 2012 the non-profit company ‘Pink Trees for Pauline’ was founded, and one woman’s dream became a larger-than-life project which creates greater impact each year.

 

Carol-ann van Jaarsveld lost her mother and her grandmother, both named Pauline, to cancer. A dream was born to communicate the legacy of these two phenomenal women, and Carol-ann turned it into an epic tale of hope, encouragement and belonging.

 

The ‘Pink Trees for Pauline’ initiative was born in her hometown of Graaff- Reinet, where all the trees along the main roads were wrapped in pink material to raise Cancer awareness, inspire hope and bring this initiative directly into our communities, recognising that so many people share in this story with their own ‘Pauline’ in their respective families.

 

Then in 2012 Carol-ann van Jaarsveld, together with Adri van Nieuwenhuizen – a breast cancer survivor and Dr Pam Kerr, an Educational Psychologist – officially founded the organisation “Pink Trees for Pauline”.

 

‘I am so proud of all towns who are avidly supporting our initiative. My vision is that we can begin to ensure that all people with cancer receive the treatment and support that they deserve, through the work we do.’ says founder Carol-ann van Jaarsveld.

RIAAN’S STORY

RIAAN’S STORY

I do not feel I have a special story; I do however have the privilege to personally know Carol-Ann van Jaarsveld who started Pink Trees for Pauline. She asked if I would be willing to share my story.

As my parents lived in Graaff-Reinet I was familiar with the Pink Trees for Pauline concept and have for many years supported this very good cause. For me it meant that one shows your support for those who have Cancer, but also that the various cancer associations would benefit financially.

In October 2013, I was diagnosed with MGUS. I was on treatment for one year, then had blood work done annually to make sure it did not reoccur. I did not think much about this or even the possibility that it could progress to Cancer.

In the end of 2020, my wife had Covid and was in a coma for almost a month – during this period we were informed a few times that I need to come and say my final goodbye as they did not think that she would make it. This was very traumatic for us as a family but with the grace of God, she recovered. In 2022 my M-Protein counts suddenly started to spike, and I was referred to a haematologist who confirmed I have Multiple Myeloma (MM) or better known as bone marrow Cancer.

As I was sitting in my car with tears running done my face, I prayed to God, and I told Him that I know I was not strong enough to walk this road on my own. I really cannot explain this, but it was as if all my worries were lifted from my shoulders, and I had this peaceful feeling. Then I knew, I will be fine and be able to tackle every situation that life throws at me.

I was blessed as this specific year my Medical Fund’s plan changes, which normally occurs in January, was postponed to November and I could upgrade to a better option as suggested by my doctor. Furthermore, I have the best employers one can ask for who supported me and who understood my situation. I got support from the community, my church’s minister, the Graaff-Reinet Cancer Association and many more.

My treatment was in Port Elizabeth, a 270km drive from my home. I had to drive down and back every three to four weeks. I decided that my cancer will not be a burden to carry, but a “Journey of Hope”. I made the decision to treat every step of this treatment as a journey where I always tried to see something positive or beautiful – even if it is the 26 pills, I had to drink each morning or the way the light reflects on the drip I have.

I made the decision to focus on the positive. Even though currently there is no known medical cure for MM, I am going to prove them wrong!

Did my view of Pink Trees for Pauline changed since I was diagnosed? Yes, it is a very good cause and a financial injection to associations that support cancer patients. For me if I see a tree wrapped in pink – it means I am not alone!

My Story – By Elizabeth Fraser

My Story – By Elizabeth Fraser

There is no logical answer to explain the enormous sense of relief that swept over me when the doctor delivered his verdict of Cancer. It had been four long and expensive years of going from one specialist to another in search of the magic answer to the mystery of what was wrong with my ear; at that stage it was turning black, bits were falling off the lobe, and the pinna had curled over. Up until this point there were no answers from any of the doctors I consulted, no biopsy had been done and they did not seem to believe me when I told them that something was happening in the depths of the ear canal that simply was not right. The sheer amount of minimizing, dismissing and gas lighting was truly alarming. But here, at last, I was sitting in front of doctors who were listening, interested, and truly living their vocation in the truest sense. I am forever indebted to them for giving my life back to me, both literally and figuratively.

And so began my sudden journey through Cancer. At first, there was a healthy dose of denial and a strong sense that my disease was not that bad. It was not that serious. It was not that real. The few people with whom I shared my diagnosis – family and work colleagues – were all told by me that it was not that bad. This came crashing down on my first visit to the oncologist and the team of treatment professionals, who encouraged me to have my husband with me in consultations when discussing my tumour. My tumour? The first time I heard that actual word I reeled, and it finally sank in. This was serious. A number of tests ensued in rapid succession, and it was decided on a Friday afternoon that they could no longer wait as the cancer was aggressive. I would be admitted on that Sunday, and they would operate on the following morning.

Still, though, it did not feel real. A part of me is actually glad that it all happened so fast, as I did not have time to dwell and brood. I simply had to act and make decisions. The doctors presented several scenarios to me, and I opted for the aggressive surgery. I just wanted the poison that had invaded my body and had wreaked havoc with my psychological wellness and had made me ill for so long, out of my body.

I am a teacher, and it was coming to the end of the term, so I sat on that Sunday in the hospital bed pivoting between marking students’ scripts and a feeling utter disbelief. The surgeons had been to explain the procedures and their dangers, and that is when reality came knocking yet again. What choice does one truly have? We will always choose life. The most basic instinct in human beings is for life. And we will fight for it, instinctively. Over this time, I heard the constant refrain of my being strong etc. etc., but the truth of the matter is that I am not, or rather, I certainly did not feel it. I am just human. And humans fight for survival.

And so, I fought. After an operation that lasted 9 hours and 40 minutes. I was placed in ICU and my husband, and a dear friend found their way through a labyrinth of passages to come to my bedside. The first faces I remember seeing on waking up were filled with reflected love, and I knew I would be all right.

While I have never considered myself to be a vain person, when the reality of losing an ear and having invasive surgery on my neck, arm, and face set in, I realised how much I actually do care about my appearance. I worried about it, but consoled myself with the fact that everything would still work; that I would just be minus an ear. Things, however, seldom work out as planned, and the surgeons deemed it necessary to take out more than anticipated, from the pinna to the ear canal, my ear drum, and the inner workings of my ear. As well as parotid glands and lymph glands. Again, I am so grateful to them for doing what was necessary to rid me of this disease. When I woke up to no hearing, a lopsided face from nerve damage, and huge scars on my neck and arm (from which they transplanted flesh and skin to my ear cavity and face), I felt nothing but wellness. Despite the obvious pain from invasive surgery, I felt well. I felt more than well. I felt energised, healthy, and ready to live. I knew that it would be a long road to recover, and it was, but I felt good. All of my concerns about my appearance had vanished, quite literally.

Having no ear, I had to fashion a solution with my glasses and turned into a very clumsy engineer with bits of string until I could get new glasses fitted. Head scarves became my best friend, and I was showered with gifts of them in the most beautiful prints and fabrics. I could not wear make-up, and I could not dye my hair, so I embraced red lipstick and grey streaks, and felt liberated. I had to walk with a stick for a few months, and especially at work, where I had to navigate crowds of students rushing about. Through all of these changes, though, I celebrated. These minor tweaks to my existence were nothing; I was well, and I felt well for the first time in many years.

My army of warrior family and friends closed ranks and protected, fed, and loved me through my journey of recovery. I felt as though I had been ensconced in a cloud of nurturing and love. This is the aspect of my journey for which I am the most grateful and of which I have the fondest memories. I simply cannot verbalise what my family, my students, my students’ parents, my colleagues, my friends, and most importantly my husband did for me in that time. When I returned to work, my students brought me to tears of joy. I had not realised what community truly meant until I experienced their lifting me up.

People say that I was and am strong. But this is a skewed view. Yes, I did fight; and yes, I did have a positive attitude, but it was only because so many people loved me through it. I had the most unbelievable support. I was cared for in every way: my body was fed, my intellect was kept stimulated, my wounds were tended to with expert care, my comfort was ensured, conversations and laughter flowed, and I was held up in thoughts, messages, love, and care.

It was a great lesson in humility for me – who always wanted to be the one fixing things. I could not fix this. I had to stop. Lie down. And accept help in the sure knowledge that somewhere, somehow, I too have in the past helped others and will continue to help others in the future. Learning to accept help when I needed it was such a valuable lesson to me. There will be a time when I can pay it forward and help others, but when I was ill, I needed to rest.

Receiving a Cancer diagnosis is a surreal experience. I was shocked, despite the nasty reality that everyone in the world probably knows somebody who has either fought and won or fought and succumbed to the disease. In my time of recovery, my cousin received a Cancer diagnosis, was hospitalised, and tragically lost her battle. Another cousin’s little 9-year-old daughter also received a Cancer diagnosis at this time, was operated on, and has joyously recovered. It is everywhere. It is real. Take note and take care. It is not a battle to be taken lightly, but it is a war that can be fought. It is so important to take it one skirmish at a time, with your warrior friends and loved ones beside you. Be humble. Be gracious. And accept the love and help offered to you. We are a community of survivors, and we care. Take care of yourself always and be well.

A WORD OF THANKS TO OUR SPONSORS

A WORD OF THANKS TO OUR SPONSORS

Looking back over the past 6 months we would like to express deep appreciation for our wonderful sponsors.

Afrishore with their excellent vision of community based support has been a shining example for all. With many company employees fully aware of the devastating impact of Cancer, their annual golf day with Pink Trees for Pauline has been an outstanding event.

The fun, laughter, collaboration and most of all awareness created has brought light to this serious topic and fostered deeper understanding and collaboration in their communities, something to applaud!

Over the months of August – September 2024 our transport and logistics partner Triton Express did the phenomenal task of delivering pink fabric across towns in all the corners of South Africa. Their efficient work ensured that everyone received their parcels in time to dress the nations trees in pink fabric, creating impactful awareness for our campaign period.

We must express appreciation to Anthonij Rupert for their beautiful tree lane which was dressed in pink fabric for the 8th consecutive year, creating iconic and meaningful visibility and awareness for our cause.

In February 2025, Blaauwklippen Estate hosted the first Colour Run in the Western Cape with Pink Trees for Pauline, attracting over 300 participants of all ages, creating a sense of family fun while shining a spot light on this important cause and raising funds.

2022: CELEBRATING 10 YEARS OF MAKING A DIFFERENCE

2022: CELEBRATING 10 YEARS OF MAKING A DIFFERENCE

Having sold hundreds of kilometres in over 140 towns across South Africa over the last 10 years, Pink Trees for Pauline continues to look ahead with commitment and dedication.

 

Khalil Gibran said that ‘Beauty is not in the face, beauty is a light of the heart’.

‘We wish to thank those who share the beauty of their humanity by serving, giving, caring and participating with passion and dedication to Pink Trees for Pauline.

This has enabled us to be instrumental in raising awareness and providing support to communities and families right across South Africa where there are Cancer patients in need.’ says Adri Jansen van Nieuwenhuizen, Managing Director for Pink Trees for Pauline. ‘Our organisation has gone from strength to strength since 2012, raising significantly more funds each year
specifically for care & support programs for Cancer patients.’

One of our key projects over the past 10 years, has been the innovative ‘Doek with a difference’ project, where colourful head scarves has been impactful and symbolic in embracing all cultures and components of our society in creating cross cultural awareness in combatting Cancer.

In addition to the pink fabric, the public and business sector can make a contribution to this inspiring project by purchasing any of our range of products which now also include complimentary jewellery, and cherry red lipstick from Hannon cosmetics in addition to the head scarves.

These products all have the intention of brightening the lives of others by creating awareness for our cause with the proceeds going towards the care of Cancer patients.

We look forward with great enthusiasm to the next 10 years!