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Pink Trees for Pauline has officially kicked off in Graaff-Reinet with metres upon metres of pink material arriving just this week! Read more in this week’s edition of the Advertiser – on sale as of today! View the article here

GEORGE NEWS – On 18 October tree trunks in more than 40 towns throughout South Africa will be covered in pink fabric to create awareness for cancer and to raise funds for people affected by the illness. The project, Pink Trees for Pauline, was launched by Carol Ann van Jaarsveld in the Karoo town of…

It is a new year which of course means challenges…challenges we can overcome together and later stand back and admire the miracles we lived as one.  Pink Trees for Pauline will, like in 2013, strive to promote quality of life for cancer patients and their families during and after cancer.  Target 5 of the World…

Pink Trees for Pauline gripped the hearts and imaginations of thousands across South Africa and Namibia in 2013. In recent months it was inspiring to see whole towns and kilometres of roads turn pink. Witnessing this transformation brought with it the realisation that the testimonies of hope, closure, calm and healing were real – the…

“Telephone, Telegraph, Tell-A-Woman” was one of Estée Lauder’s favourite quotes. With the Pink Trees for Pauline initiative exactly that was done…people from all over South Africa and Namibia spread the word about this unique fundraising initiative.  55 Towns started wrapping their trees in the distinctive pink material and to this moment more than 170 000…

If you’ve seen the pink trees in St Francis they are in aid of St Francis Hospice in Humansdorp, which cares for those suffering from cancer. Pink Trees for Pauline is a charity with a unique approach. Its purpose is to create awareness and raise money for those afflicted with cancer in a uniquely inspired way…

During the next few months, when you drive through South Africa and Namibia, you will notice anything and everything is wrapped in pink…mainly trees, but it doesn’t stop there…construction cranes, church towers, fences…nothing is safe from being hit by this pink wave!  The Pink Trees for Pauline non-profit organisation, in collaboration with their partner Estée…

“When we lend a helping hand, maybe we’ll begin to understand what is right and what is wrong. And when we dream another’s dream, instead of doing our own thing, maybe we’ll sing a different song and WE’LL BE MORE OF WHAT THE WORLD NEEDS!” These are the lyrics of the official Pink Trees for Pauline…