‘We embrace hope together!’ Pictured here is Founder Carol-ann van Jaarsveld, and Managing Director Adri Jansen van Nieuwenhuizen.
Carol-ann van Jaarsveld lost her mother and her grandmother, both named Pauline, to cancer. A dream was born to communicate the legacy of these two phenomenal women, and Carol-ann turned it into an epic tale of hope, encouragement and belonging.
The ‘Pink Trees for Pauline’ initiative was born in her hometown of Graaff- Reinet, where all the trees along the main roads were wrapped in pink material to raise Cancer awareness, inspire hope and bring this initiative directly into our communities, recognising that so many people share in this story with their own ‘Pauline’ in their respective families.
Then in 2012 Carol-ann van Jaarsveld, together with Adri van Nieuwenhuizen – a breast cancer survivor and Dr Pam Kerr, an Educational Psychologist – officially founded the organisation “Pink Trees for Pauline”.
‘I am so proud of all towns who are avidly supporting our initiative. My vision is that we can begin to ensure that all people with cancer receive the treatment and support that they deserve, through the work we do.’ says founder Carol-ann van Jaarsveld.