Pink Trees for Pauline in the George Herald

GEORGE NEWS – On 18 October tree trunks in more than 40 towns throughout South Africa will be covered in pink fabric to create awareness for cancer and to raise funds for people affected by the illness. The project, Pink Trees for Pauline, was launched by Carol Ann van Jaarsveld in the Karoo town of …

Read More

Pink Trees for Pauline blooms in George

Pink Trees for Pauline gripped the hearts and imaginations of thousands across South Africa and Namibia in 2013. In recent months it was inspiring to see whole towns and kilometres of roads turn pink. Witnessing this transformation brought with it the realisation that the testimonies of hope, closure, calm and healing were real – the …

Read More

Kilometers of Pink Hope

“Telephone, Telegraph, Tell-A-Woman” was one of Estée Lauder’s favourite quotes. With the Pink Trees for Pauline initiative exactly that was done…people from all over South Africa and Namibia spread the word about this unique fundraising initiative.  55 Towns started wrapping their trees in the distinctive pink material and to this moment more than 170 000 …

Read More

‘Paint’ Saint Francis Pink: decorate a tree

If you’ve seen the pink trees in St Francis they are in aid of St Francis Hospice in Humansdorp, which cares for those suffering from cancer. Pink Trees for Pauline is a charity with a unique approach. Its purpose is to create awareness and raise money for those afflicted with cancer in a uniquely inspired way …

Read More

Cancer Communities United under Pink Trees

During the next few months, when you drive through South Africa and Namibia, you will notice anything and everything is wrapped in pink…mainly trees, but it doesn’t stop there…construction cranes, church towers, fences…nothing is safe from being hit by this pink wave!  The Pink Trees for Pauline non-profit organisation, in collaboration with their partner Estée …

Read More

We’ll Be More of What the World Needs

“When we lend a helping hand, maybe we’ll begin to understand what is right and what is wrong. And when we dream another’s dream, instead of doing our own thing, maybe we’ll sing a different song and WE’LL BE MORE OF WHAT THE WORLD NEEDS!” These are the lyrics of the official Pink Trees for Pauline …

Read More

May the World Be Wrapped in Pink

Once upon a time there was a woman who had a dream to make the legacy of her mother and grandmother known to the people of her town…this is only a fairy tale. The real story is that Carol-Ann van Jaarsveldt took the legacy of her mother and grandmother and turned it into an epic …

Read More

Estée Lauder Adding Pink Trees to Pink Ribbons

Estée Lauder Companies South Africa is proud to announce its global 2013 Breast Cancer Awareness Campaign for Breast Cancer Awareness month and beyond. The 2013 theme, “Lets Defeat Breast Cancer, We Are Stronger Together” is a call to action that will serve to shift public focus from awareness to increased action, advancing us further towards eradicating breast …

Read More
css.php